About Me

Design is a tool, and I use it to make businesses better. I'm a brand and graphic designer based in Tel Aviv, trained at the Academy of Arts in Minsk, Belarus, where every project was a challenge that revealed my potential and showed me where I want to grow.

Along the way I took part in exhibitions, including the anniversary of Israel–Belarus diplomatic relations and the 500th anniversary of "The Song of the Bison". I'm endlessly curious, and learning is my favourite part of the job.

I never treat a task as "small". Before I design anything, I ask a lot of questions: about the business, the audience, the goal. I look at the whole system, not just the single piece, because that is how a design actually works for a business.