- B2B
- Branding
- Web
- Marketing
- Editorial
Innova (formerly Ephoca)
In-house design work for one of the largest HVAC companies in North America, from the full website to a single postcard on a trade-show floor.
Overview
INNOVA is a North American B2B company based in the US, producing and selling air conditioning systems and heat pumps across the United States and Canadian markets.
- 40+Web Pages
Designed - 150+Assets
Delivered - 15+Trade Shows
and Events
This wasn’t one deliverable. It was the entire visual output of a company for over two years. The website, the exhibitions, the brochures, the social media post that goes up in ten minutes before a trade show opens.
Brand architecture
Six individually branded product lines, six separate visual identities, brought together under one system without losing what made each of them work.
Website
A complete overhaul of six product sub-sites and unit landing pages, bringing everything under one roof so it stops looking like six different brands.
A full redesign built around one idea: minimalism that actually works harder, not less. Clean, confident, structured to make finding information effortless, no matter how many product lines live on the site. I owned this end to end: sitemap, wireframes, UI, and the responsive build spec handed to dev.
Marketing
& Socials
A set of social and campaign graphics designed to keep the brand identity consistent even in the fastest-moving, smallest-format spaces. Proof that a clean system holds up whether it’s on a full-page brochure or a single Instagram post going up between meetings.
1/3
AI-assisted Product Visualization
Not every room with a real installed unit was available to shoot, or worth the budget of a full production for a single social post. For these cases, I used AI to place products into realistic interiors, then hand-finished the lighting, shadows, and material detail so the result held up at full size, not just as a thumbnail.
Trade Shows
& Events
Trade shows are where a brand has seconds to make an impression, not minutes. I designed brochures, postcards, and short video content built to work fast and look sharp, consistent with the brand system but with a little more energy suited to a booth full of people walking by.
Editorial & Print
Two technical brochures, restructured for people who actually have to read them. Complex specifications for Single Package and Split Systems were turned into a clean, easy-to-navigate layout, while a shorter, more expressive brochure added a warm creative contrast to all that technical precision.
Approach
After two years, the job stopped being about individual deliverables. It became about protecting a single visual system across every touchpoint, from a Google ad to a trade-show booth. Consistency isn’t a restriction; it’s the discipline that keeps six product lines feeling like one brand. That’s the quiet side of design that rarely ends up in a portfolio, but it’s the part I care about most.
- 6 → 1Fragmented identities merged into one seamless brand experience.
- 100%Of customer-facing design touchpoints aligned to the system.
- US + CACross-border markets covered end-to-end across all formats.
- TeamBuilt and shipped in close collaboration with a small in-house design team.
All INNOVA brand identity, product photos, and design assets are the exclusive property of INNOVA. Presented here for non-commercial, portfolio use only.
