- B2C
- Branding
- Logo
ParisPass
Visual identity for a transit service connecting public transport and museum entry into one pass.
Overview
ParisPass connects public transit and top museum entries into one seamless pass. The branding steps away from rigid grids to embrace the fluidity of travel. Movement, layers, and city transitions are treated as the actual visual material.
Instead of maps and monuments, I let the journey itself become the identity. Flowing lines that connect every stop, every museum and every pass.
Logo
Combining transit access with museum entries often leads to cluttered, overly technical design. Moving away from a rigid, grid-based approach let the identity feel dynamic and emotional instead.
The logotype carries that contrast: “Paris” is fluid and expressive, with hand-drawn energy borrowed from a signature, while the grotesque “pass” adds structure and legibility, the way a ticket needs to actually be read at a gate.
Three durations, one visual language.
Flowing lines inspired by transit routes tie every card back to the same idea of movement.
Applications
ParisPass is more than a transit card. It’s a tactile piece of the city, designed to feel like the very beginning of a journey rather than paperwork you carry to prove you paid.
Approach
A transit pass is read in seconds, at a gate, in a hurry. So the system stays easy to read, with a clear logotype and flowing lines shared by all three durations, while keeping enough character to feel like the start of a trip rather than paperwork.
